The initiative arrives in the wake of COVID, which was devastating for NYC, as the city’s legacy of bringing people together was derailed by a disease keeping people apart. In citing the need for a refreshed civic-pride initiative, organizers also point to a troubling data point from a 2022 Morning Consult Survey—that 62% of New Yorkers believe the city is heading in the wrong direction.
“The good news is that 72% of them are committed to New York City and want to be part of its recovery,” Banikarim and Lerner said. “In the 1970s, when this original campaign and mark was launched, New York was in a difficult place. And like New Yorkers always do, they acted. Today, we face a different, yet similar backdrop. ‘We❤️NYC’ is meant to be a rallying cry. We need to fight for the things we love, and we love New York City. Whether it’s by volunteering, helping a neighbor, supporting a local business or even simply picking up a piece of trash, no action is too small.”