Brand Marketing

Women’s March Madness is in marketing demand—what brands need to know ahead of the tourney

Caitlin Clark of the Iowa Hawkeyes attempts to drive to the basket against Chanaya Pinto of the Penn State Lady Lions. (Getty Images)
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By:
Jon Springer
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By:
Parker Herren
March 14, 2024 09:00 AM

Featured Stories

Influencers & Creators
Why drugstore products are dominating influencer beauty routines

Beauty creators are showcasing more products found on drugstore shelves

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Gillian Follett
Why drugstore products are dominating influencer beauty routines
AI
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
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By:
Asa Hiken
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
Food & Beverage
The top 5 food and beverage marketing ideas to know about right now
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By:
Erika Wheless
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By:
Jon Springer
The top 5 food and beverage marketing ideas to know about right now
Sports
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential
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By:
Jon Springer
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential