Brand Marketing

Why podcasting won’t be anything more than a niche ad vertical: Opinion

(iStock)
August 13, 2021 10:00 AM

In an Ad Age essay last week, IAB’s Chris Bruderle wrote that better ad tools, holistic third-party measurement and improved listener experiences will significantly increase podcast advertising. I agree with his thesis, but don’t believe podcasting will be anything more than a niche ad vertical.

Staying current is easy with newsletters delivered straight to your inbox.