It backs Zoom’s new visual identity and push for broader business communications relevance—including Zoom Chat, now officially re-dubbed Zoom Team Chat.
Certainly Zoom doesn't have an awareness problem since it became woven into the cultural fabric of work during the pandemic starting more than two years ago. Just one more reminder of its status as an "essential business tool" came Thursday when a service outage hit tens of thousands of users who were suddenly deprived of their video workplace tether. Zoom quickly restored the service.
But the new identity and creative are meant to show that Zoom is more than the video grid of co-workers that’s become an everyday virtual workspace for millions, even as more people spend more time in the office.
“Partnering with Zoom at this time of evolution is the kind of challenge we love, with the kind of partner we love,” said Carlo Cavallone, global chief creative officer of 72andSunny in a statement. “We had a very collaborative process to get to the design concept at the core of the platform. We’re excited because it’s a clear, powerful creative idea that opens a lot of new possibilities for the brand.”
The ads pile extra o’s into the Zoom name to point out that the company is also about phone, Team Chat, rooms, events, team whiteboards, contact centers and other services.