P&G Weighs Pulling Ads From MTV, BET

Multichannel News reports that Procter & Gamble has set up a toll free number to ask consumers if they should continue advertising on MTV and BET. P&G is being criticized by Enough is Enough, an advocacy group partnering with the Parents Television Council. The group asserts that the networks bombard young viewers with sex, violence and profanity. When callers dial in to the 800 number, they are given two options: press one if they want P&G to make changes in its advertising, or press two to indicate support for continued advertising on the networks. Input will be forwarded to the proper P&G executives, the recording indicates.