Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Mercedes-Benz promotes its customizable C-Class; lender SoFi shows how one man cut his interest rates with its personal loans; Kohl's has $10 off and other discounts on women's fall clothing; and JC Penney aims to help men and women stay on top of the fashion trends.

SheaMoisture asks "What's Normal?" and offers 150 products to cater to every person's definition ("all hair is good hair" as one women says in the spot).

Finally, State Farm continues its "Here to Help Life Go Right" campaign, with a "Most Engaging" spot featuring Aaron Rodgers and Clay Matthews using the same words to both energize their Green Bay Packer teammates and hunt a pesky fly.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Mercedes-Benz: One Car

Network: ABC

Show: blackish

Primetime Airing: Sep. 14, 9:41 pm ET

SheaMoisture: What's Normal?

Network: VH1

Show: Dating Naked

Primetime Airing: Sep. 14, 10:14 pm ET

SoFi: Julian

Network: Fox News

Show: The O'Reilly Factor

Primetime Airing: Sep. 14, 8:45 pm ET

Kohl's: Fall Fashion

Network: NBC

Show: America's Got Talent

Primetime Airing: Sep. 14, 8:13 pm ET

JCPenney: On Top of the Trends

Network: ABC

Show: blackish

Primetime Airing: Sep. 14, 9:52 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Com2Us: Summoners War TV Spot, 'Team Up' Featuring Dave Franco, Alison Brie

Online Views: 2,931,978

Social Actions: 19,307

SpotShare: 8.54%

KFC: KFC $20 Fill Ups TV Spot, 'Real Team' Featuring Rob Riggle

Online Views: 2,259,475

Social Actions: 8,292

SpotShare: 6.04%

State Farm: State Farm TV Spot, 'Pep Talk' Featuring Clay Matthews, Aaron Rodgers

Online Views: 351,579

Social Actions: 62,435

SpotShare: 5.97%

2K Games: NBA 2K17 TV Spot, 'Time to Assemble' Featuring Kevin Durant, Kyrie Irving

Online Views: 444,041

Social Actions: 41,735

SpotShare: 4.47%

Dos Equis: Dos Equis TV Spot, 'Meet the New Most Interesting Man in the World'

Online Views: 384,779

Social Actions: 35,783

SpotShare: 3.84%

Want to watch Super Bowl commercials past and present? Visit iSpot.tv.

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.