Publishing Partners

Addressable TV advertising 2025: From add-on to must-have

Publishing Partner:
Go Addressable
(Go Addressable)
MV
By:
Matthew Van Houten
March 24, 2025 12:48 PM

Featured Stories

Cannes Lions
How to land your next job at Cannes

The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.

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Lindsay Rittenhouse
How to land your next job at Cannes
Brand Marketing
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
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E.J. Schultz
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
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By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station