Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Walmart serves up an ad that's basically about how good it is to its employees, while agrochemical conglomerate Monsanto's got one that's basically about how good it is to the planet. And Amy Poehler is back as part of her continuing series of Old Navy ads; this time she's the daffy, distracted hostess of a hot restaurant.