Some advertisers hope Lauren Fry—a TV and digital video advertising executive Apple hired to help build its Apple TV+ video ad business—will be more public-facing than the tech company has allowed its other execs to be.
Some advertisers hope Lauren Fry—a TV and digital video advertising executive Apple hired to help build its Apple TV+ video ad business—will be more public-facing than the tech company has allowed its other execs to be.
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.