Media

Apple should allow Lauren Fry to be more active in the industry than its other execs, advertisers say

Lauren Fry, former chief revenue officer of Simulmedia, was hired to build a video ad business for streamer Apple TV+. (Simulmedia)
March 02, 2023 05:00 PM

Some advertisers hope Lauren Fry—a TV and digital video advertising executive Apple hired to help build its Apple TV+ video ad business—will be more public-facing than the tech company has allowed its other execs to be.

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