
![]() |
|||||
ABC | CBS | NBC | FOX | CW | |
---|---|---|---|---|---|
7 P.M. (ET) | America's Funniest Home Videos
$79,742
|
60 Minutes
$122,075
|
Football Night in America
$92,900
|
Cleveland Show
$143,550
|
|
8 P.M. (ET) | Once Upon A Time
$134,217
Secret Millionaire
$141,600 |
The Amazing Race
$124,091
|
Sunday Night Football
$512,367
The Apprentice
$145,500 |
The Simpsons
$254,260
Allen Gregory
$167,880
Napoleon Dynamite
$120,500 Bob's Burgers $150,600 |
|
9 P.M. (ET) | Desperate Housewives
$149,556
|
The Good Wife
$137,457
|
Family Guy
$264,912
American Dad
$150,194
Cleveland Show
$156,550 |
||
10 P.M. (ET) | Pan Am
$131,892
|
CSI Miami
$98,027
|
The Firm $104,500
|
![]() |
|||||
ABC | CBS | NBC | FOX | CW | |
---|---|---|---|---|---|
8 P.M. (ET) | Dancing With the Stars
$233,482
The Bachelor
$177,150 |
How I Met Your Mother
$168,829
2 Broke Girls
$166,678
|
The Sing-Off
$81,541
The Voice
$206,500 |
Terra Nova
$167,854
House
$236,500 |
Gossip Girl
$50,304
|
9 P.M. (ET) | Two and a Half Men
$252,418
Mike & Molly
$196,497
|
Awake
$117,550
|
House
$184,051
Alcatraz
$160,000 |
Hart of Dixie
$47,406
|
|
10 P.M. (ET) | Castle
$121,914
|
Hawaii Five-0
$130,514
|
Playboy Club
(cancelled)
$74,273
Smash $154,000
|
||
![]() |
![]() |
|||||
ABC | CBS | NBC | FOX | CW | |
---|---|---|---|---|---|
8 P.M. (ET) | Last Man Standing
$116,838
Man Up
$122,177
|
NCIS
$154,646
|
The Biggest Loser
$106,153
|
Glee
$267,141
|
90210
$38,576
|
9 P.M. (ET) | Dancing with the Stars (results show)
$216,703
Apartment
$98,100 Cougar Town
$103,900 |
NCIS: Los Angeles
$133,204
|
New Girl
$125,488
Raising Hope
$121,449
|
Ringer
$47,741
|
|
10 P.M. (ET) | Body of Proof
$122,790
|
Unforgettable
$131,815
|
Parenthood
$95,650
|
||
![]() |
![]() |
|||||
ABC | CBS | NBC | FOX | CW | |
---|---|---|---|---|---|
8 P.M. (ET) | The Middle
$127,480
Suburgatory
$124,718
|
Survivor
$144,478
|
Up All Night
$82,617
Free Agents (cancelled)
$78,010
|
The X-Factor
$320,669
American Idol
$502,900 |
H8R (cancelled)
$34,743
|
9 P.M. (ET) | Modern Family
$249,388
Happy Endings
$129,607
|
Criminal Minds
$137,347
|
Harry's Law
$64,017
|
Mobbed
Hate My Teenage Daughter
$118,567 $151,300
|
America's Next Top Model
$61,315
|
10 P.M. (ET) | Revenge
$119,382
Missing
$111,500 The River
$153,500 |
CSI
$135,350
|
L&O: SVU
$104,528
|
||
![]() |
![]() |
|||||
ABC | CBS | NBC | FOX | CW | |
---|---|---|---|---|---|
8 P.M. (ET) | Charlie's Angels (cancelled)
$69,640
|
Big Bang Theory
$198,348
How To Be A Gentleman (cancelled)
$128,147
|
Community
$93,533
Parks and Recreation
$116,883
|
The X-Factor Results
$283,034
American Idol Results
$468,100 |
Vampire Diaries
$54,016
|
9 P.M. (ET) | Grey 's Anatomy
$203,078
|
Person of Interest
$174,574
|
The Office
$178,840
Whitney
$120,604
30 Rock
$133,000 |
Bones
$145,721
The Finder
$152,100 |
The Secret Circle
$45,970
|
10 P.M. (ET) | Private Practice
$129,266
Scandal
$92,800 |
The Mentalist
$154,781
|
Prime Suspect
$93,092
|
||
![]() |
![]() |
|||||
ABC | CBS | NBC | FOX | CW | |
---|---|---|---|---|---|
8 P.M. (ET) | Extreme Makeover
$73,039
|
A Gifted Man
$63,827
|
Chuck
$50,441
|
Kitchen Nightmares
$61,150
|
Nikita
$29,374
|
9 P.M. (ET) | Shark Tank
$67,227
|
CSI NY
$71,909
|
Grimm
$55,358
|
Fringe
$57,589
|
Supernatural
$32,477
|
10 P.M. (ET) | 20/20
$67,384
|
Blue Bloods
$76,133
|
Dateline
$39,610
|
||
![]() |
![]() |
|||||
ABC | CBS | NBC | FOX | CW | |
---|---|---|---|---|---|
8 P.M. (ET) | College Football
$85,200
Movies (post football)
$35,006 |
Rules of Engagement (moved to Thursday)
$40,760
Comedytime Saturday
$32,460
|
Encores
$19,980
|
Cops
$43,555
Cops
$49,735
|
|
9 P.M. (ET) | Crimetime Saturday
$29,673
|
Encores
$23,119
|
Various repeats/America's Most Wanted specials
$47,350
|
||
10 P.M. (ET) | 48 Hours Mystery
$43,400
|
Encores
$26,700
|
|||
![]() |
Watch out, Steven Tyler. The Green Bay Packers are rushing you.
Long TV's most expensive program for advertisers, "American Idol" is now neck-and-neck with NBC's "Sunday Night Football" as the costliest prime-time show on this year's schedule, according to Advertising Age's annual survey of the costs of running a 30-second commercial in prime time. The average cost of running a 30-second ad in "Idol" runs between $468,100 and $502,900, according to the Ad Age survey, while the average cost of a 30-second ad in NBC's much-watched football contest is $512,367.
While that might sound as if football has trounced the veteran Fox singing program, the tally is relative since "Idol"'s prices tend to go up as the show reaches its finale. Ad Age 's survey, compiled using data from as many as six different media-buying agencies and other sources, found that some spots in "Idol" were going for as much as $640,000.
One thing is for sure: The results continue to bolster the notion that the shows most in demand are those viewers tend to watch live, rather than play back days later with a DVR or via video-on-demand. When millions of viewers tune in live, marketers pay a premium.