ABC	CBS	NBC	FOX	CW
7 P.M. (ET)	America's Funniest Home Videos $79,742	60 Minutes $122,075	Football Night in America $92,900	Cleveland Show $143,550
8 P.M. (ET)	Once Upon A Time $134,217 Secret Millionaire $141,600	The Amazing Race $124,091	Sunday Night Football $512,367 The Apprentice $145,500	The Simpsons $254,260 Allen Gregory $167,880 Napoleon Dynamite $120,500 Bob's Burgers $150,600
9 P.M. (ET)	Desperate Housewives $149,556	The Good Wife $137,457		Family Guy $264,912 American Dad $150,194 Cleveland Show $156,550
10 P.M. (ET)	Pan Am $131,892	CSI Miami $98,027	The Firm $104,500

	ABC	CBS	NBC	FOX	CW
8 P.M. (ET)	Dancing With the Stars $233,482 The Bachelor $177,150	How I Met Your Mother $168,829 2 Broke Girls $166,678	The Sing-Off $81,541 The Voice $206,500	Terra Nova $167,854 House $236,500	Gossip Girl $50,304
9 P.M. (ET)		Two and a Half Men $252,418 Mike & Molly $196,497	Awake $117,550	House $184,051 Alcatraz $160,000	Hart of Dixie $47,406
10 P.M. (ET)	Castle $121,914	Hawaii Five-0 $130,514	Playboy Club (cancelled) $74,273 Smash $154,000

	ABC	CBS	NBC	FOX	CW
8 P.M. (ET)	Last Man Standing $116,838 Man Up $122,177	NCIS $154,646	The Biggest Loser $106,153	Glee $267,141	90210 $38,576
9 P.M. (ET)	Dancing with the Stars (results show) $216,703 Apartment $98,100 Cougar Town $103,900	NCIS: Los Angeles $133,204		New Girl $125,488 Raising Hope $121,449	Ringer $47,741
10 P.M. (ET)	Body of Proof $122,790	Unforgettable $131,815	Parenthood $95,650

	ABC	CBS	NBC	FOX	CW
8 P.M. (ET)	The Middle $127,480 Suburgatory $124,718	Survivor $144,478	Up All Night $82,617 Free Agents (cancelled) $78,010	The X-Factor $320,669 American Idol $502,900	H8R (cancelled) $34,743
9 P.M. (ET)	Modern Family $249,388 Happy Endings $129,607	Criminal Minds $137,347	Harry's Law $64,017	Mobbed $118,567 Hate My Teenage Daughter $151,300	America's Next Top Model $61,315
10 P.M. (ET)	Revenge $119,382 Missing $111,500 The River $153,500	CSI $135,350	L&O: SVU $104,528

	ABC	CBS	NBC	FOX	CW
8 P.M. (ET)	Charlie's Angels (cancelled) $69,640	Big Bang Theory $198,348 How To Be A Gentleman (cancelled) $128,147	Community $93,533 Parks and Recreation $116,883	The X-Factor Results $283,034 American Idol Results $468,100	Vampire Diaries $54,016
9 P.M. (ET)	Grey 's Anatomy $203,078	Person of Interest $174,574	The Office $178,840 Whitney $120,604 30 Rock $133,000	Bones $145,721 The Finder $152,100	The Secret Circle $45,970
10 P.M. (ET)	Private Practice $129,266 Scandal $92,800	The Mentalist $154,781	Prime Suspect $93,092

	ABC	CBS	NBC	FOX	CW
8 P.M. (ET)	Extreme Makeover $73,039	A Gifted Man $63,827	Chuck $50,441	Kitchen Nightmares $61,150	Nikita $29,374
9 P.M. (ET)	Shark Tank $67,227	CSI NY $71,909	Grimm $55,358	Fringe $57,589	Supernatural $32,477
10 P.M. (ET)	20/20 $67,384	Blue Bloods $76,133	Dateline $39,610

	ABC	CBS	NBC	FOX	CW
8 P.M. (ET)	College Football $85,200 Movies (post football) $35,006	Rules of Engagement (moved to Thursday) $40,760 Comedytime Saturday $32,460	Encores $19,980	Cops $43,555 Cops $49,735
9 P.M. (ET)		Crimetime Saturday $29,673	Encores $23,119	Various repeats/America's Most Wanted specials $47,350
10 P.M. (ET)		48 Hours Mystery $43,400	Encores $26,700

Long TV's most expensive program for advertisers, "American Idol" is now neck-and-neck with NBC's "Sunday Night Football" as the costliest prime-time show on this year's schedule, according to Advertising Age's annual survey of the costs of running a 30-second commercial in prime time. The average cost of running a 30-second ad in "Idol" runs between $468,100 and $502,900, according to the Ad Age survey, while the average cost of a 30-second ad in NBC's much-watched football contest is $512,367.

While that might sound as if football has trounced the veteran Fox singing program, the tally is relative since "Idol"'s prices tend to go up as the show reaches its finale. Ad Age 's survey, compiled using data from as many as six different media-buying agencies and other sources, found that some spots in "Idol" were going for as much as $640,000.

One thing is for sure: The results continue to bolster the notion that the shows most in demand are those viewers tend to watch live, rather than play back days later with a DVR or via video-on-demand. When millions of viewers tune in live, marketers pay a premium.

Ad Age 's pricing survey suggests a shakeup is taking place in the power of certain TV programs. Heading into the 2007-2008 TV season, ABC's "Grey 's Anatomy" commanded an average price of $419,000 for a 30-second spot, making it the most expensive program of the fall. Today, the show has fallen off the top 10 most-expensive programs, commanding just $203,078. The same holds true for the Disney network's "Desperate Housewives," which led the pack in 2006 by commanding an average price of $394,000. The program, in its last season, has tumbled, this season commanding an average cost of just $149,556, according to Ad Age 's survey. Also missing from the top 10: NBC's "The Office" and Fox's "House."

Fox's "X Factor" is the most expensive new program for advertisers, commanding an average of $320,000 for a 30-second spot for its Wednesday-night run. The Thursday-night episode of the series brings in an average of $283,034 for 30 seconds. The shows represent the fourth- and fifth-most expensive programs in prime time overall.

The list of the 10 most expensive 30-second spots also includes Fox's "Glee," which commands an average of $267,141; "Family Guy," which notches an average cost of $264,912; and "The Simpsons," which costs an average of $254,260; CBS's "Two and a Half Men," which brings in an average of $252,418; and ABC's "Modern Family," which lures an average of $249,388 per 30-second commercial.

Some programs are rising in advertisers' eyes. In last year's survey, "Sunday Night Football" commanded an average of around $415,000, for example. "Two and A Half Men" last year took in an average of $206,722; a CBS decision to sell the first two weeks featuring new lead Ashton Kutcher as an event of sorts may have contributed to the price hike. And "Modern Family" last year commanded just $193,635. Even the venerable "Idol" has seen its prices tick upwards. Last year, the show commanded between $400,546 and $467,617.

The prices should be taken as directional indicators, not hard negotiating figures. Ad Age 's numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a particular network and the relationship an advertiser has with a specific media outlet. What's more, prices may have changed. Ad Age 's numbers are based on what advertisers paid for ad time during this year's upfront market, when marketers commit to advertising weeks in advance in exchange for locking price guarantees. The market for "scatter" advertising, or ads purchased closer to air date, has been robust, so prices are likely to have risen. Additionally, the TV networks have already canceled several programs, which will likely alter the prime-time grid.

Sunday, filled with football and male-skewing animated programs on Fox, remains the most expensive night on TV for marketers, as it has for several years. Thursday, once the dominant night, continued its run in second place.