CNN has pledged to match ad inventory for any brands making new investments on its digital platforms, which can then be used for social-good messaging around COVID-19, or donated to other charities and organizations.
The news organization says it will match 100 percent of any new digital investment with inventory for the same dollar amount from now until the end of April. Advertisers can run their matched media ads across CNN.com, Great Big Story, CNNgo, CNN Audio and CNN’s digital newsletters.
They can also donate the media to the Ad Council to run its own PSAs, or a charity of their choice, in an effort to combat the pandemic.
MassMutual, AARP and John Hancock are already participating in the program.