Media

The CW names media AOR as it seeks live sports audience

The third season of 'Superman & Lois' aired on The CW from March to June. (The CW)
September 26, 2023 09:00 AM

The CW has selected Known as its media agency of record, responsible for the network’s media strategy, planning, buying and optimization. The announcement marks a moment of transition for both organizations, as The CW works to broaden its audience beyond the “Gossip Girl” set and introduce live sports, and Known endeavors to make its name in the world of media investment.

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