Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a young man hears sound bites from Sprite's new cans with lyrics by Missy Elliott, Tupac and J. Cole; Mercedes-Benz demonstrates its self-braking, self-correcting and self-parking car; Jeff Goldblum leads a tour through Apartments.com's "Pre-Search Facility"; and daughters encourage and support their mothers in a Nature Valley spot.