Disney to merge Hulu + Live into Fubo, settles Venu suit

Walt Disney Co. and streaming provider FuboTV Inc. agreed to combine their online live TV businesses, creating the second-biggest digital pay-TV provider. As part of the transaction, Disney will fold its Hulu + Live TV business into Fubo, creating a new venture that will be 70% owned by Disney and the rest by Fubo, Disney said in a statement on Monday, confirming an earlier Bloomberg report. With a combined 6.2 million subscribers in North America, the new venture will trail only YouTube TV. The deal doesn’t include Hulu’s subscription video business, in which customers pay a fee to stream a catalog of content at their leisure. The TV venture will continue to operate under two brands: Fubo and Hulu + Live TV. Ad Age Tech Power List 2025 We’re looking for top digital innovators from agencies, brands, platforms, ad tech companies and tech startups Enter here Fubo Co-founder and CEO David Gandler will operate the newly combined Fubo and Hulu+ Live TV business. “This combination enables us to deliver on our promise to provide consumers with greater choice and flexibility,” Gandler said in the statement. “Additionally, this agreement allows us to scale effectively, strengthens Fubo’s balance sheet and positions us for positive cash flow. It’s a win for consumers, our shareholders, and the entire streaming industry.” Shares of Fubo more than tripled on Monday to as high as $4.99, the biggest jump since January 2018. Disney gained as much as 1.5%. Fubo, which had a market value of about $481 million on Friday, will remain publicly traded. As the smallest virtual TV operator, it has faced challenges including expensive programming and subscriber churn. Fubo is a virtual multichannel video programming distributor, which means it offers live TV channels over the internet as opposed to over cable, satellite or fiber. Hulu’s Live service, an alternative to cable TV, lets users stream from roughly 100 live TV channels including sports, news and shows. Combining the services should position the venture to attract subscribers as customers look for online alternatives to cable TV. In connection with the transaction, Disney will enter into a new carriage agreement with Fubo that will allow Fubo to create a new sports and broadcast service, featuring Disney’s sports and broadcast networks, including ABC and ESPN. Fubo also has the potential to create skinnier sports news and entertainment bundles according to consumers’ taste, executives said on a call Monday announcing the deal. As a result, Fubo has settled all litigation with Disney and ESPN related to Venu Sports, the sports streaming platform planned by Disney, Fox Corp. and Warner Bros. Discovery Inc., removing a hurdle to the rollout of the service. Venu was originally supposed to launch in the fall at a price of $42.99 a month, but had been stalled by Fubo’s antitrust lawsuit. Last year, Fubo sued Disney, Fox and Warner Bros. claiming the proposed joint venture would be anti-competitive by blocking rivals from offering similar, sports-only streaming packages. A hearing was set for Jan. 6. Venu Sports plans to provide access to live sports events from several major leagues, including the National Football League and the National Basketball Association. It will also include content from Disney’s ESPN and Warner Bros.’s TNT networks. Fubo, which streams more than 55,000 live sporting events annually, will continue to serve subscribers in the Fubo App. And Hulu + Live TV will continue to be streamed in the Hulu app and be offered as part of the bundle with Hulu, Disney+ and ESPN+. Together, the combined venture will have more than $6 billion in revenue at closing, executives said on the call. In 2028, the company is expected to generate more than $7.5 billion in revenue and $550 million in earnings before interest, taxes, depreciation and amortization. The Venu partners will make a cash payment to Fubo of $220 million, according to the statement. In addition, Disney has committed to provide a $145 million term loan to Fubo in 2026. Wells Fargo & Co. is lead financial adviser to Fubo and is joined by Evercore Inc. Disney is advised by Centerview Partners LLC. Latham & Watkins LLP is Fubo’s legal adviser and Cravath, Swaine & Moore LLP is Disney’s. —Bloomberg News Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here

Disney agrees to merge Hulu + Live into Fubo, settles Venu suit

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