Disney names first chief brand officer

Disney has named Asad Ayaz as its first chief brand officer. In the role, Ayaz will develop and oversee Disney’s core branding globally across all of the company’s content and experiences. Ayaz will report to the Walt Disney Company’s CEO Bob Iger. The announcement follows Disney promoting Joe Earley to president of its direct-to-streaming consumer business from his previous position as president of Hulu. Upfronts and NewFronts blog Tracking the latest TV and digital ad pitches Read more here In this new role, Ayaz will lead the company’s core branding, which includes internal and external branding, partnerships and social media presence, according to the company. He will lead brand strategy across corporate entities and prioritize Disney’s franchises in collaboration with Iger. He will also lead global consumer research. Ayaz has held marketing roles at Disney for the past 18 years, most recently as president of marketing for Walt Disney Studios. Ayaz will continue to oversee marketing for the company’s studio content, including films and series from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm and 20th Century Studios, as well as Disney+. Ayaz recently led marketing for properties including “Avatar: The Way of Water,” “Black Panther” and Disney+’s “The Mandalorian.” “Asad is an exceptional creative leader with a deep understanding of what Disney means to millions of people around the world,” Iger said in a statement. “His taking on this role is particularly noteworthy and consequential as we commemorate our historic 100th anniversary, and I am confident that his strategic, operational, and creative prowess, along with his profound passion for Disney, will make him an outstanding steward of our stories, characters, brands, and franchises.”

Disney names first chief brand officer

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