Media

DVR Ad Skipping Happens, but Not Always

'The Office' actually gained commercial-ratings audience when it was watched via DVR within three days.
By:
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b
By:
bsteinberg@adage.com
May 31, 2007 07:04 PM

Featured Stories

Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing

While marketing hiring has slowed, demand is still growing for senior jobs, including at Anthropic, Discord, Canva and Whatnot.

ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront
PH
By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
Brand Marketing
How brands are investing in local marketing—and why it’s so important
Brand Marketing
BD
By:
Brandon Doerrer
How brands are investing in local marketing—and why it’s so important
Opinion
Are you building a badge brand—or a badgering brand?
Opinion
MF
By:
M.T. Fletcher
Are you building a badge brand—or a badgering brand?