Facebook has a new notice for users to promote the benefits of its data-collection strategy, like personalized ads, which it would like consumers to consider before they click through to Apple’s own privacy warning that is coming soon to iPhones.
On Monday, Facebook announced that it has a new prompt for users to read in its app, which it crafted to preempt a privacy message that is coming from Apple in a software update in the coming weeks. Facebook, like all app developers, has been trying to get ahead of Apple’s new changes, and now it literally is with this message.
“It will provide more information about how we use personalized ads, which support small businesses and keep apps free. If you accept the prompts for Facebook and Instagram, the ads you see on those apps won’t change,” Facebook said. “If you decline, you will still see ads, but they will be less relevant to you. Agreeing to these prompts doesn’t result in Facebook collecting new types of data. It just means that we can continue to give people better experiences.”
After users see that notice on Facebook, they would then get Apple’s privacy request form, which is part of its new iOS 14 privacy program. Apple is trying to upend the way consumers are tracked online by giving them more tools to reject sharing their data with apps, which will affect everyone from social media to retailers to banks to games. Apple wants everyone using an app to know how online behavior is monitored, and for consumers to consent.