Media

Google, QVC Attempt to Revive QR Codes

Google has already seen results from a recent test of QR codes. Each ad contained a QR code and a response tag, and was tested against the same ads without the tags. The code-enhanced ads ended up driving 6.5 times more revenue than the ads without.
By:
April 16, 2008 04:47 PM

Featured Stories

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There are various ways marketers can evaluate their agency partners’ financial fitness.

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