Google, QVC Attempt to Revive QR Codes

Google has already seen results from a recent test of QR codes. Each ad contained a QR code and a response tag, and was tested against the same ads without the tags. The code-enhanced ads ended up driving 6.5 times more revenue than the ads without.

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April 16, 2008 04:47 PM

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How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

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