As the COVID vaccine continues to roll out across the country, it’s essential to remind people that wearing face masks is still necessary to help keep the virus at bay. The new vaccine might prevent people from getting sick, but it’s unknown whether it can prevent the virus from spreading to others.
WarnerMedia, the Ad Council and the Centers for Disease Control and Prevention are hoping to drive the mask-wearing message to audiences both young and old with a new spot that uses classic characters in scenes from popular films in the WarnerMedia universe.
The 30-second PSA features memorable moments from WarnerMedia films, played out with one caveat—all the characters are wearing masks, no matter the circumstances. Harry Potter and Lord Voldemort wear masks during their final battle in “Harry Potter and the Deathly Hallows Part 2”; Pennywise from “It” sports a smiling clown mask as a red balloon floats in front of him; and the Joker dances in the popular stair scene from the “The Joker” with a mask that matches his suit. We also see Dr. Evil from “Goldmember,” Rick and Ilsa from “Casablanca” and Wonder Woman from “Wonder Woman,” among other familiar characters.
The scenes are interspersed with text overlaid against images of an American flag, reading: “Let’s get back to doing our favorite things, whatever that might be. Slow the spread. Mask up America.” At the end, we see Harley Quinn from “Harley Quinn: Birds of Prey.” She might be hanging off a roof, but she’s still wearing her mask.