Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Coca-Cola taps into the holiday spirit with an ad that features a boy leaving bottles of Coke for people to find, including Santa Claus on Christmas Eve; Lyft takes a ride on the funny side, creating a safe word in a new campaign that boasts its safety measures; Starbucks introduces its first seasonal cold brew beverage; and Oreo takes the cake, or shall we say cookie, showing how to make snowmen cookie balls.

Finally, Capital One shakes it up with a campaign featuring Samuel L. Jackson strolling down a festive street within a snow globe, reminding us that the holidays should bring joy, and credit card rewards should be simple.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Coca-Cola: Taste the Feeling of the Holidays

Network: FOX

Show: Brooklyn Nine-Nine

Primetime Airing: Nov. 15, 8:08 pm ET

Lyft: All About Safety

Network: CW

Show: No Tomorrow

Primetime Airing: Nov. 15, 9:34 pm ET

Starbucks: Holiday Craft: Clint's Spiced Sweet Cream Cold Brew

Network: CW

Show: The Flash

Primetime Airing: Nov. 15, 8:53 pm ET

Capital One: Snow Globe

Network: SEC Network

Show: College Basketball

Primetime Airing: Nov. 15, 8:59 pm ET

Oreo: Cookie Balls

Network: Hallmark

Show: One Christmas Eve

Airing Date: Nov. 15, 3:36 am ET

Most Engaging

Top ads by SpotShare for the past 7 days

Starbucks: Starbucks TV Spot, 'Red Cup Decor' Song by The Zombies

Online Views: 98,466

Social Actions: 193,912

SpotShare: 12.01%

GEICO: GEICO TV Spot, 'Raccoons, C'mon Try It!: It's What You Do'

Online Views: 4,140,803

Social Actions: 16,982

SpotShare: 9.49%

Nissan: 2017 Nissan Rogue TV Spot, 'Rogue One: A Star Wars Story: Battle-Tested'

Online Views: 1,939,878

Social Actions: 3,290

SpotShare: 4.15%

Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida

Online Views: 1,270

Social Actions: 50,130

SpotShare: 3.06%

PlayStation: PlayStation 4 TV Spot, 'The King'

Online Views: 396,138

Social Actions: 34,040

SpotShare: 2.88%

Want to watch Super Bowl commercials past and present? Visit iSpot.tv.

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.