The digital advertising landscape is undergoing a transformative shift, driven by the powerful capabilities of generative AI. In fact, said Ashima Singhal, principal product manager at Amazon Ads, “artificial intelligence is the bedrock of advertising.”
It might sound like a bold statement—after all, generative AI only hit the mainstream two years ago. However, some companies have innovated with machine learning models and AI for years to help advertisers reach their target audiences and campaign goals.
Singhai joined Ad Age Studio 30 to kick off its new "30 Seconds With Studio 30" video series to offer a primer on how new gen AI technology is turbocharging advertisers’ ability to create and optimize every component of their campaigns.
The videos in part one of the series (see below) collectively underscore three key themes: the transformative potential of AI in making advertising more efficient, creative and inclusive; the democratization of advanced tools that empower businesses of all sizes to produce high-quality, dynamic content; and Amazon Ads' commitment to innovation that is both impactful and responsible. Together, these insights reveal how generative AI is reshaping the industry by enabling advertisers to connect with audiences in more meaningful ways.