How free ad-supported TV can achieve reach, scale and safety

While in recent years, the fashion world has been busy throwing it back to the early 1990s with scrunchies and low-rise jeans (nooooooooo), OTT streaming options have been following a similar trajectory to 90’s-era cable, with the growth of free-ad supported TV—FAST for short. Unlike subscription video on demand (SVOD) or even advertising-based video on demand (AVOD), FAST is a continuous streaming service, with preprogramed content that mimics traditional broadcast TV viewing.