Ad Age’s TV and Streaming Pricing Chart has arrived, tracking changes in the average costs to advertise on primetime TV and the top streaming platforms. Pricing in TV continues to be a hot topic as linear ratings decline and this year’s upfront negotiations marked a reset in streaming CPMs.

To track how these changes impact the TV and streaming ad market, Ad Age has expanded its annual TV Pricing Chart for All Access subscribers. This package of data and analysis includes details on how streaming prices have changed, featuring year-over-year comparisons; the most expensive shows to advertise in on broadcast prime time; how 2024 prices compare to those marketers paid a decade ago, and what it means for the industry.

Other reports available to Ad Age All Access subscribers include Leading National Advertisers, now in its 69th year, featuring in-depth profiles, rankings and insights into the biggest advertisers in the U.S.; Ad Age’s 80th annual Agency Report, filled with details on how agencies and holding companies are navigating the changes in the industry; and Ad Age’s continually updated Agency Reviews database.