Nostalgia never ceases to be out of style for marketers, and Mtn Dew’s latest spot, or rather music video, for its gamer beverage Game Fuel has something for everyone. Boomers will especially enjoy the PepsiCo’s brand nod to ‘80s aerobics, while younger consumers will get a kick out of Mtn Dew teaming up with YouTube streamer Dr Disrespect, who has been a top gamer for the past decade and previously known as the “Face of Twitch.”
In the 2:20 minute official music video for the new song “Gamerobics,” viewers see gym goers in ‘80s attire—leotards, leg warmers, long socks, waist belts—stretching and warming up for their Jazzercise class. Suddenly, Dr Disrespect, or the “Doc,” appears in a flash of lighting, holding a boombox and donning his signature sunglasses, headphones, mustache and mullet. He begins singing “Gamerobics” and proceeds to lead the class in a Game Fuel-powered workout.