NBCUniversal revealed its full lineup of sponsors for the debut of its streaming service Peacock. Capital One, L’Oréal USA, Molson Coors Beverage Company, Subaru of America and Verizon have bought ad time on the platform, which is set to debut on April 15.
The five brands join previously announced sponsors Apartments.com, State Farm, Target, Unilever and Eli Lilly.
"At a time when people all over the world are turning to our content for comfort, entertainment, and connection, a consumer-first platform has never been more vital,” Laura Molen, president, advertising sales and partnerships, NBCU, said in a statement.
As part of the deal, launch partners will have the opportunity to help NBCU shape the ad experience on Peacock, Molen said. A sponsorship is costing advertisers between $15 million and $25 million, according to people familiar with the situation.