Media

Join top execs from NBCUniversal, Paramount, YouTube, AMC Networks and more at Ad Age Next: Streaming

Clockwise from top left: Linda Yaccarino, Ranjan Roy, Danielle Carney, Jeff Shultz, Erin McPherson, Bharad Ramesh, Gita Rebbapragada and Miquel Penella (Photos courtesy speakers)
October 12, 2022 09:00 AM

This year has been a whirlwind in streaming TV as developments in measurement, sports, bundling and more shape the future of digital video. This summer, Nielsen data revealed that streaming viewership had surpassed cable viewing for the first time, while Netflix founder Reed Hastings declared the end of linear TV “over the next five, 10 years.”

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