Media

Why ‘The Netflix Cup’ is a major step forward for streamer’s ad strategy

One agency buyer said clients have long been asking Netflix to sponsor specific programming, but they weren’t confident the streamer could deliver on audience guarantees at a show level. (Netflix)
PH
By:
Parker Herren
November 01, 2023 01:00 PM

Featured Stories

Travel
Expedia is downsizing its in-house agency—what to know

Expedia's move follows internal agency cutbacks at other places such as Keurig Dr Pepper, PepsiCo and Suntory Global Spirits.

AP
By:
Adrianne Pasquarelli
Expedia is downsizing its in-house agency—what to know
Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival
GS
By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Pride Month
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
NC
By:
Nick Cerami
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
Top 5
The top 5 celebrity brand collabs you need to know about right now
PH
By:
Parker Herren
The top 5 celebrity brand collabs you need to know about right now