Netflix Inc. is testing a joint plan with French retailer Carrefour SA in a pilot project to win more customers to its cheapest subscription and that mimics a model used by other companies to boost streaming customers.
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Customers in Bordeaux and Rouen will be offered the standard ad-supported Netflix subscription for €5.99 ($6.52) a month in a package that also includes 10% off Carrefour-branded supermarket products and free shipping for orders above €60, the companies said in a joint statement late on Monday. If enough users sign up for the trial, Carrefour said it will expand the offer to its customers across France.