Netflix tests streaming bundle with Carrefour to gain subscribers

Netflix Inc. is testing a joint plan with French retailer Carrefour SA in a pilot project to win more customers to its cheapest subscription and that mimics a model used by other companies to boost streaming customers. Also read: Inside the growing streaming bundle trend Customers in Bordeaux and Rouen will be offered the standard ad-supported Netflix subscription for €5.99 ($6.52) a month in a package that also includes 10% off Carrefour-branded supermarket products and free shipping for orders above €60, the companies said in a joint statement late on Monday. If enough users sign up for the trial, Carrefour said it will expand the offer to its customers across France. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here Netflix is looking for ways to push its lower-priced plan, which launched in 2022 and has now reached 23 million active users worldwide, a company spokesperson said. Amazon Prime Video has followed a similar tact in winning users for its streaming service, offering it as part of the bundle for its expedited Prime delivery service. Amazon has promised advertisers significantly higher reach when it launches advertising on Prime Video automatically for all users later this month. Related: Reviewing Netflix’s first year with ads “Thanks to this partnership, we hope to make our series, films and games even more accessible to new audiences,” said Laurent Uguen, sales director at Netflix. —Bloomberg News with additional reporting by Ad Age Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here

Netflix tests streaming bundle with Carrefour to gain subscribers

Featured Stories