This new poster for the Mr. Rogers movie starring Tom Hanks is pretty perfect

Ad Age’s Coming Attraction offers brief previews of TV shows, movies and more of interest to marketers and media people. A poster for “A Beautiful Day in the Neighborhood,” the upcoming Mr. Rogers movie starring Tom Hanks, went viral over the weekend after Sony Pictures dropped it on Twitter Friday night; it was endlessly reposted across social media and landed on the front page of Reddit. The image shows Hanks channeling the posture and demeanor of the late, beloved “Mister Rogers’ Neighborhood” host Fred Rogers below the tagline “We could all use a little kindness.” Directed by Marielle Heller and based on a 1998 Esquire article (“Can You Say ... Hero?”) by Tom Junod, the film is set for release in the U.S. on Nov. 22. It’s already earned a 96% rating on Rotten Tomatoes from movie critics following its Sept. 7 debut at the Toronto Film Festival. As a piece of advertising collateral, the quietly effective movie poster builds on the already rapturous (and often tearful) reaction to the “Beautiful Day” trailer that Sony release in July across multiple channels, and which has already racked up more than 11 million views on YouTube alone:

This new poster for the Mr. Rogers movie starring Tom Hanks is pretty perfect

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