In new SEC filing, NBCU reports $7 billion in upfront sales

NBCUniversal on Thursday took a radical step toward bringing more accountability to the upfront bazaar, silencing the unverifiable bluster that has long been the lingua franca of TV’s annual selloff in favor of a rather precise accounting with the Securities and Exchange Commission. In so doing, the media giant has provided investors with what may well prove to be the most forthright assessment of the state of the television marketplace.