The Media Rating Council has voted to continue its suspension of Nielsen’s accreditation status, according to a letter the council sent to clients Friday night obtained by Ad Age.
The news comes over a year since the MRC withdrew its support of the company as the only accredited source for measuring U.S. TV audiences when it was found to be undercounting viewers, particularly those young and diverse, during the pandemic. This also comes ahead of the launch of Nielsen One, the company’s response to the rise in digital and cross-platform viewing.
“The audit committee voting on the status of Nielsen's national television service has been completed,” wrote the MRC. “Members voted in favor of retaining the current suspended status and holding our consideration of accreditation open.”