Media

Nielsen and P&G look to help minority-owned media beat data hurdles that block ad spending

(iStock/courtesy Nielsen)
JN
By:
Jack Neff
February 07, 2022 02:00 PM

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HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
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Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

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HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
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