Media

Paramount takes $6 billion TV network charge

The company's write-down is yet another sign of weakness in the traditional TV industry. (Eric Thayer/Bloomberg)
August 08, 2024 09:09 PM

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TV Upfront
YouTube Brandcast stars MrBeast and other creators
TV Upfront

This year, YouTube’s message was a little different at its Brandcast event.

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By:
Garett Sloane
YouTube Brandcast stars MrBeast and other creators
Brand Marketing
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
AP
By:
Adrianne Pasquarelli
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
What the new China tariff flip-flop means for brands
Brand Marketing
AP
By:
Adrianne Pasquarelli
What the new China tariff flip-flop means for brands
AI
Inside Superside’s pitch deck for building brand AI models
AI
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By:
Asa Hiken
Inside Superside’s pitch deck for building brand AI models