Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, smart-home app Wink compares itself to a robot butler ("but not as awkward"), while Honda enlists Stretch Armstrong to help promote the Accord LX sedan. And, yes, that's supermodel Kate Upton wandering through an active battlefield in a commercial for the "Game of War: Fire Age" game app.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Machine Zone: Live Action Trailer

Network: BBC America

Show: Kitchen Nightmares

Primetime Airing: Nov. 13, 9:15 pm ET

Wink.com: Shower

Network: MSNBC

Show: Hardball With Chris Matthews

Airing Date: Nov. 13, 4:34 pm ET

Honda: Stretch Armstrong

Network: CW

Show: Seinfeld

Primetime Airing: Nov. 13, 10:24 pm ET

Grey Goose: The Gift

Network: BET

Show: Real Husbands of Hollywood

Primetime Airing: Nov. 13, 10:12 pm ET

Kia: Value, Performance, Style

Network: CNN

Show: Anderson Cooper 360

Primetime Airing: Nov. 13, 8:53 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Rockstar Games: Launch Trailer

Online Views: 1,798,710

Social Actions: 71,749

SpotShare: 3.89%

Beats Audio: Ain't No Game

Online Views: 3,062,427

Social Actions: 14,823

SpotShare: 2.16%

Beats Audio: Straight to the Gym

Online Views: 2,070,904

Social Actions: 18,075

SpotShare: 1.79%

Sony Video Games: So Big, it Had to Be Little

Online Views: 791,276

Social Actions: 25,230

SpotShare: 1.45%

Sony: Script to Screen

Online Views: 1,963,481

Social Actions: 6,021

SpotShare: 1.24%

View top ads in real time at iSpot.tv

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.