After the onset of the coronavirus forced Playboy to suspend publication of its storied print magazine last month, the media company this week rolled out a new digital format, “Playboy Live.”
The new product features a series of real-time videos starring the Playboy’s troupe of Playmates and adult stars, delivered via Instagram Stories and IGTV. The first batch of live videos show the stars giving tutorials on activities to do at home where, of course, most people are cooped up under widespread lockdown measures. The 66-year-old brand has 8.4 million Instagram followers.
Since pulling the plug on print, Playboy has been forced to reevaluate what types of content it can provide amid the disruption caused by the spread of COVID-19.
“Like everyone else right now, we are adapting quickly to unprecedented and uncertain times—so we asked ourselves how can we support our community right now?” said Playboy Executive Editor Liz Suman in a statement. “We decided to focus on what we’ve always done best: provide playful, fun, arousing and entertaining experiences.”
Adult star Misty Stone teaches physical therapy in one segment, while adult star Joanna Angel guides viewers through a workout in another. In further videos: Playmate Anita Pathammavong gives an oracle reading, Playmate Jordy Murray reveals her personal workout routine, adult star Angela White reviews past Playboy editorials, Playmate Chasity Samone offers makeup and skincare tips, adult star Abigail Mac throws a pool party and Playmate Geena Rocero gives a cooking class.