Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a red balloon flies solo in search of a friend, in a re-imagining of the 1965 classic French film "The Red Balloon," in Apple's spot for the iPhone 7; Kohler is shown to be powering residential generators to construction site machines; and a woman is surprised by a marriage proposal in Macy's promotion for its semi-annual diamond sale.

"Hamilton" star Leslie Odom, Jr. is the latest to sing the praises of Nationwide Insurance in its "Songs for All Your Sides" campaign, following in the footsteps of Rachel Platten, of "Fight Song" fame, and country crooner Brad Paisley.

Finally, Match.com proclaims in its latest ad that "the world has changed," as one in five relationships now begin on an online dating site.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Apple iPhone: Balloons

Network: NFL Network

Show: NFL Football

Primetime Airing: Sep. 29, 10:08 pm ET

Nationwide Insurance: Songs for All Your Sides

Network: NFL Network

Show: NFL Football

Primetime Airing: Sep. 29, 10:17 pm ET

Kohler: Powering the World

Network: Golf

Show: Live From the Ryder Cup

Primetime Airing: Sep. 29, 8:09 pm ET

Macy's: Semi-Annual Diamond Sale: Proposal

Network: USA Network

Show: Modern Family

Primetime Airing: Sep. 29, 9:49 pm ET

Match.com: The World Has Changed

Network: WGN America

Show: Cops

Primetime Airing: Sep. 29, 8:37 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

H&M: H&M TV Spot, 'New Autumn Collection 2016' Song by Lion Babe

Online Views: 836,984

Social Actions: 49,532

SpotShare: 6.76%

Xbox: FIFA 17 TV Spot, 'Make Your Mark' Feat. Anthony Martial, James Rodríguez

Online Views: 1,077,796

Social Actions: 26,546

SpotShare: 5.52%

Xbox: Gears of War 4 TV Spot, 'Launch'

Online Views: 1,112,460

Social Actions: 17,218

SpotShare: 4.83%

Audi: Audi TV Spot, 'Duel'

Online Views: 467,227

Social Actions: 27,743

SpotShare: 3.78%

GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T

Online Views: 109,793

Social Actions: 34,644

SpotShare: 3.48%

Want to watch Super Bowl commercials past and present? Visit iSpot.tv.

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.