As companies such as Google and Apple look to tighten access to cookies and consumer data, small and medium-sized businesses (SMBs) may find their options for targeted advertising scarce. To bridge the gap for those businesses hoping to snag eyeballs in the ever-growing and competitive world of streaming, Roku announced today a new program to make the process more accessible.
Roku announced a new program that will offer streaming audience data and ad buying tools directly to SMB clients and announced Camelot Strategic Marketing & Media as its first partner for the program. The platform will run through its ad buying platform OneView, which Roku launched in early 2020.
“Small and Medium-Sized Businesses want to diversify ad spend away from search and social,” Tommy Burk, senior director of Roku’s OneView platform, told Ad Age via email. “Camelot will be the first agency to use OneView to do just that—give SMBs a better experience with TV streaming advertising using OneView.”