Spotify challenges ad creatives in latest B2B push

Spotify is bringing listeners in on the development of creative campaigns. In the latest business-to-business push by Spotify's ad unit to spotlight advertising and brand leaders, the audio giant today debuted “The Perfect Pitch.” The podcast follows creatives as they craft responses to creative briefs from high-profile marketing and advertising executives, including Frito-Lay North America Chief Marketing Officer Brett O’Brien, Indeed CMO Jessica Jensen and Athletic Greens CMO Jonathan Corne. The weekly challenges include “creating a 30-second audio spot that encapsulates the feeling one might get when hearing the words ‘You’re Hired!’ or producing a mnemonic device that evokes the sound of the iconic Doritos Triangle,” according to press materials. The marketer will select a winner at the end of each episode. The campaign will include “Live from Cannes” bonus episodes filmed at the Cannes Lions International Festival of Creativity. The in-house launch of “The Perfect Pitch” continues Spotify Advertising's efforts to spotlight the ad space and chief marketing officers. In 2021, Spotify debuted its “A Song for Every CMO” campaign (via FCB New York), which won a Gold Lion at Cannes for B2B advertising in 2022. Listen to Spotify's latest CMO songs here Cannes Lions coverage Follow our live blog here Sign up here for email updates See all of the Grand Prix winners here “Spotify offers advertisers and creative minds a unique canvas to play, create and innovate. We wanted to shine a light on the process and inspire others to flex their creative muscle,” said Grace Kao, Spotify’s head of ads business marketing, in a statement. “'The Perfect Pitch' brings people under the hood, taking listeners on a journey to understand the craft of audio production—and we thought, ‘what better way to put those skills to the test than with creative briefs from brand leaders themselves?” The competition will be hosted by Hunter March, who is the host of “Sugar Rush” on Netflix and “Nightly Pop” on the E! network.

Spotify challenges ad creatives in latest B2B push

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