The series finale of "Breaking Bad" found series
antihero Walter White replacing a packet of the sweetener with the
toxin ricin as part of his plot to tie up loose ends -- in this
That use of stevia caused a buzz on Twitter, with
brands and fans alike discussing the sweetener's use as a weapon.
HTC and NBC Universal both bought the keyword on
Twitter to promote their own brands, while Truvia, a stevia-based
sweetener, and Zevia, a soda that uses stevia, also acknowledged
the sweetener's appearance in the show.
While the episode suggested stevia is a branded product, it is
actually a plant species. There are, however, several branded
stevia products, including Truvia, SweetLeaf and Stevia Extract In
the Raw. One supplement company, Sweet Valley, does produce packets
generically labeled with the word stevia, but it wasn't the one in
the show, a white packet emblazoned with green lettering.
AMC did not immediately respond to a request
Zevia, a soda brand sweetened with stevia, jumped on
the "Breaking Bad" bandwagon with a tweet Monday bidding farewell
to the show -- and promoting itself.
Truvia, the best-known stevia-based sweetener, also
took to Twitter to acknowledge the buzz around the finale.
Truvia coincidentally kicked off a new campaign last
week that seeks to solidify its position as a natural alternative
to artificial sweeteners, including Splenda, Equal and Sweet 'n
"It's great to see the growing awareness and use of stevia in
popular culture," said Mark Brooks, global business director for
Truvia's consumer products division.