TV marketing in the streaming era has become defined by data. But as TV has evolved for modern advertising, ad executives argue the medium has moved too far away from what has made it irresistible to brands in the past: the content.
TV marketing in the streaming era has become defined by data. But as TV has evolved for modern advertising, ad executives argue the medium has moved too far away from what has made it irresistible to brands in the past: the content.
Agencies are shifting their hiring priorities to build leaner teams bolstered by agentic AI and other tech.