Media

Why branded content in streaming TV is growing—inside marketers’ strategies

NerdWallet will greet DC fans streaming HBO’s “The Penguin” on Max. (Macall Polay/HBO; NerdWallet)
September 19, 2024 09:00 AM

TV marketing in the streaming era has become defined by data. But as TV has evolved for modern advertising, ad executives argue the medium has moved too far away from what has made it irresistible to brands in the past: the content.

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