Media

How streaming TV is bracing for a recession

(L to R) Ad Age Editor Jeanine Poggi, Domenic DiMeglio of Paramount Streaming, Scott Donaton, senior VP of marketing at Hulu, and Vikki Neil of Warner Bros. Discovery (Sean T. Smith)
November 17, 2022 10:30 AM

Even as the streaming TV landscape becomes more crowded, a looming recession threatens to squelch growth in the ecosystem. As such, innovation—both in the user experiences and ways brands can connect with consumers—has become increasingly important for streamers to maintain their edge, according to industry experts who gathered last week during the Ad Age Next: Streaming conference.

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