The ratings and the betting illustrate the almost instantaneous and broad impact that Swift regularly has on the public. She helped to drive U.S. economic growth in the third quarter.
Her presence doubled ticket sales on StubHub for the Chief’s Sunday game against the Jets. Last week’s Chiefs game against the Chicago Bears was the most-watched show of the week with 24.3 million viewers, scoring first among female audiences. Kelce’s jersey sales shot up by nearly 400%. The planned release of a film about Swift’s Eras concert tour recently moved the shares of AMC Entertainment Holdings Inc.
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The NFL is capitalizing on Swift’s attendance. It changed the banner of its page on X, formerly known as Twitter, to show her cheering at a game, and its Instagram Inc. page biography said “chiefs are 2-0 as swifties” on Monday.
She brought celebrity friends Ryan Reynolds, Blake Lively, Sophie Turner and Hugh Jackman to MetLife Stadium on Sunday.
Marketers also sought to cash in, with companies airing commercials during the game that featured Swift or Kelce.
—Bloomberg News