Media

Top influencers reach twice as many Gen Zers on social as do top broadcasters

Charli D'Amelio with Jimmy Fallon. (The Tonight Show Starring Jimmy Fallon)
April 28, 2021 12:30 PM

Broadcasters have generally not fared well during the pandemic, Just this week, the Oscars saw its worst TV ratings ever. Now, a new study shows broadcasters' social media efforts are paling in comparison to the impact of influencer content, especially when it comes to reaching the sought-after Gen Z audience with videos.

Staying current is easy with newsletters delivered straight to your inbox.