Turner Sports has sold out of its commercial inventory in the upcoming rematch between golf icons Tiger Woods and Phil Mickelson set to air later this month to raise money for COVID-19 relief.
Capital One has signed on as the title sponsor of the event, “Capital One’s The Match: Champions for Charity.” Presenting partners include Audi, Michelob Ultra and Progressive. Cisco and DraftKings will have their technology and services integrated into the marketing of the matchup and telecast of the event. Callaway, Wheels Up and E-Z-Go, along with corporate parent AT&T and sibling HBOMax, are associate sponsors.
While there are some digital and social ad packages available through Bleacher Report, House of Highlights and Xandr, the TV telecast has sold out, according to a Turner Sports spokesman.
The lack of live sports amid the pandemic has created demand among viewers for any new sports content. The NFL Draft, which was shot remotely, averaged 15.6 million viewers for the first round, which aired on ABC, ESPN and the NFL Network—up 37 percent from last year.
Presenting partners are paying around $5 million for the sponsorships, according to people familiar with the situation.