Media

TV ad budgets remain strong despite economic uncertainty—for now

(iStock)
August 19, 2022 09:00 AM

Peak TV has taken new meaning this year as many have declared a crest and downturn of the TV business; however, between reports of ad revenue growth among some of the major networks, as well as ad budgets that multiple agencies tell Ad Age have remained relatively stable, the state of TV advertising is far from grim. But what happens next could be.

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