Media trade body VAB is calling on the Media Rating Council to suspend accreditation for Nielsen’s national TV ratings amid continued problems stemming from the data giant’s COVID-19 workarounds.
Media trade body VAB is calling on the Media Rating Council to suspend accreditation for Nielsen’s national TV ratings amid continued problems stemming from the data giant’s COVID-19 workarounds.
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.