NEW YORK (AdAge.com) -- VNU, the world's largest market research firm, will now be known as the Nielsen Co. after a name change to reflect its most well-known brand name -- that of its media and marketing research and data unit.
"Nielsen is one of the great names in the information-services industry," said David L. Calhoun, chairman-CEO of the Nielsen Co. "For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful. The Nielsen name is a source of pride for everyone in our organization, and it is now the name under which we all will go to market."
In line with the corporate name change, the company has also introduced a new website and logo. All Nielsen businesses will adopt the new identity during 2007.
"We will work more closely together than ever to deliver revolutionary products and services that bring real clarity to today's complex markets," Mr. Calhoun said.
Nielsen's existing brands include Nielsen Media Research, Spectra, Homescan, Claritas and ACNielsen, and is the parent of media properties such as Adweek, Billboard and Hollywood Reporter.