Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the releases, Nissan salutes the truck manufacturers that came before it, namely Chevy, Ford and Dodge -- see Ad Age's coverage of the ad here -- and AT&T kicked off its campaign showcasing products announced at the Consumer Eletronics Show. Trident presents a juror that needs to smile his way out a bad situation, and Jaguar plays with the cliches of the London business worldand there's got to be some kind of inner joke in there that we didn't catch.
Finally, Diet Dr. Pepper brings back "American Idol" alum Justin Guarini's Lil' Sweet persona: a tiny pink-clad glam rocker that uses a whole lot of falsetto to congratule a dad on building a playhouse for his daughter. The dad invites him to watch a football game, but he has to catch a ride with the family's cat.