Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
While its origins are in Ireland, where dark beer rules the roost, Guinness lets us know in its new spot that they're still thinking about Irish-Americans with its light beer -- Guinness Blonde American Lager. The rustic spot features a combination of vintage shots of Dublin and clips of people donning green as they walk in a parade (presumably for St. Paddy's Day).
And Nike's new commercial, "Short a Guy," is gaining a great deal of traction with viewers. The spot, featured on both the New Releases and Most Engaging lists, shows how one kid's spur-of-the-moment decision to help out with a pick-up basketball game turned into playing soccer for Mia Hamm, catching a fly ball from Mike Trout, catching a touchdown pass from Andrew Luck and finally, playing in another pick-up basketball game -- except this time with Anthony Davis.