Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Bud Light shows friends who have different ideas for weekend plans and want to settle it with a coin toss, Party City has Halloween costumes on sale, while Little Tykes shows a new line of toys inspired by the sea.

The other two new spots appeal especially for pet owners: PetSmart's ad promotes discounts on specialized food in the chain, and Volkswagen's new spot for the Tiguan SUV shows that the model has so much space that even big dogs (like a boxer) are comfortable.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Volkswagen: Drivers With Dogs

Network: OXYGEN

Show: Snapped

Primetime Airing: Oct. 14, 8:55 pm ET

Bud Light: NFL Coin Toss

Network: CBS

Show: The Late Show With Stephen Colbert

Airing Date: Oct. 14, 12:29 am ET

PetSmart: Cleo & Cooper: Hill's Science Diet

Network: ION

Show: Law & Order

Primetime Airing: Oct. 14, 9:05 pm ET

Little Tikes: Crawl, Stand, Dunk & Catch

Network: TBS

Show: Cougar Town

Airing Date: Oct. 14, 12:07 am ET

Party City: Halloween: Mix & Match

Network: USA Network

Show: NCIS

Primetime Airing: Oct. 14, 8:02 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Emirates: Nightmare

Online Views: 1,975,437

Social Actions: 15,295

SpotShare: 1.87%

Activision: Win the Crowd

Online Views: 1,871,251

Social Actions: 3,741

SpotShare: 0.99%

Mazda: Driving Matters: Garage

Online Views: 1,779,432

Social Actions: 3,403

SpotShare: 0.93%

Nissan: Day and Night

Online Views: 1,492,279

Social Actions: 3,393

SpotShare: 0.83%

Microsoft Studios: Halo 5: Guardians: Launch

Online Views: 1,551,878

Social Actions: 2,599

SpotShare: 0.78%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.